A Creative Method Better than Brainstorming...
Here's the beginning of what Baumgartner says about how his ACT method and Brainstorming are different and why ACT is better. It doesn't say so below but he also gave a TED talk.
I developed Anticonventional thinking (ACT) in 2010 as a response to traditional brainstorming, a technique that has been demonstrated to be a poor way of generating creative ideas, yet which has remained the standard in business idea generation simply because it is the way it has always been done. Since first demonstrating ACT at the European Conference for Creativity and Innovation in 2011, I have led workshops in ACT, spoken on ACT, facilitation ACT session to achieve goals and have spoken about ACT globally. Each time I do something with ACT with a group, I learn a little more.
In this article, I compare brainstorming with ACT.
Philosophy
Brainstorming
The operational philosophy behind brainstorming is to generate a large quantity of ideas without worrying about quality, under the assumption that at least a few of the ideas will be creative. The number one rule of brainstorming is that there is to be no criticism of ideas during ideation.
ACT
The operational philosophy behind ACT is to set your mind to reject conventional thinking in favour of unconventional thinking when you need to be creative and to build a single creative vision in response to particular situation. In other words, ACT emphasises creative quality over quantity.
Here's the link to his site.
http://www.creativejeffrey.com/creative ... ?topic=act